Job Description

The Marketing Specialist is responsible for planning, executing, and optimizing marketing activities that promote the liveaboard brand and attract high-quality leads. The role focuses on digital marketing, brand visibility, content creation, and effective communication that reflects the unique experience of diving aboard a premium liveaboard in Musandam or similar destinations.

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute a marketing strategy aligned with the liveaboard’s brand identity.

• Ensure consistent branding across all digital platforms and printed materials.

• Conduct market research on diving trends, customer preferences, and competitors.

• Support the development of seasonal offers and marketing campaigns.

Digital Marketing

• Manage and grow the liveaboard’s presence on social media platforms (Instagram, Facebook, TikTok, YouTube).

• Create engaging content including posts, reels, videos, stories, and promotional visuals.

• Plan and execute paid advertising campaigns (Meta Ads, Google Ads) to drive targeted leads.

• Maintain and update the website, optimizing for SEO, keywords, and user experience.

• Manage online listings on dive-related platforms such as PADI Travel, LiveAboard.com, and Divebooker.

• Track digital performance metrics and adjust strategies accordingly.

Content Creation

• Design marketing materials: posters, brochures, digital ads, newsletters, and trip announcements.

• Work with photographers, videographers, and onboard teams to collect fresh media content.

• Maintain an organized media library of images, videos, and testimonials.

• Develop storytelling content highlighting the diving experience, marine life, and liveaboard features.

Email & CRM Marketing

• Prepare monthly newsletters, promotional emails, and automated marketing flows.

• Segment mailing lists to target divers, partners, and previous guests.

• Use CRM tools to track leads and measure campaign effectiveness.

• Develop follow-up email sequences for leads generated from campaigns.

Partnership & Community Marketing

• Support collaborations with influencers, underwater photographers, diving clubs, and travel pages.

• Assist in preparing media kits, partnership proposals, and brand presentations.

• Coordinate marketing efforts for dive expos, tourism events, and promotional activities.

• Build community engagement with divers through online groups, forums, and local networks.

Analytics & Reporting

• Monitor KPIs such as reach, engagement, website traffic, CPL (cost per lead), and conversion trends.

• Prepare weekly and monthly reports outlining performance and improvement suggestions.

• Use analytics tools to measure campaign success and identify opportunities for growth.